From the internet to highly detailed market research reports, there is a plethora of information available. But what are the key ingredients needed to compete successfully in offshore markets? In recognition of our Highly Commended Small to Medium Manufacturer Award at the NSW Export Awards, Deane Hubball, was invited to the NSW Trade and Investment Export Seminar as a guest speaker to share the growth and experience of CIS in competing within offshore markets.
In addition to talking about CIS’ global design and manufacturing expertise, Deane talked about how continued focus on quality of export marketing strategy, innovation, export growth, competitive advantage and commitment to international business have delivered further growth to the company.
Over 50 people attended the session with guest speakers and attendees collaborating to share their thoughts, challenges and opportunities about the industry.
Key topics discussed and debated were:
• Market analysis – asking the critical questions
• Information sources available to exporters
• Product/service evaluation and matching them to market needs
• Leveraging tradeshows and local contacts to collect market intelligence