Monthly Archives: February 2012

In-Store consumer engagement lifts sales: Influence in the Aisle

Posted on February 22, 2012 by

‘Shoppers who recall or interact with in-store materials spend more money’ found a recent study by POPAI Chicago.  During analysis of the accompanied shopper versus the lone shopper, it was found that 65 per cent of unaccompanied shoppers recalled seeing … Continue reading →

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CIS Point of Purchase eNews

Posted on February 7, 2012 by

CIS’ February eNews brings you the latest news and insights from the CIS team including our featured article: Is your POP increasing dwell time? Research now shows it has a multiplier effect on your sales. Sign up to receive regular updates. … Continue reading →

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Increasing Sales: Consumer Pathways to Purchase

Posted on February 3, 2012 by

“Research shows that a 1% increase in dwell time is linked to a 1.3% rise in sales,” says CEO Sharon Biggar of Path Intelligence. Path Intelligence works with UK retail brands to track their customers, simply by passively observing where … Continue reading →

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