CIS Europe gave Kellogg’s an edge in accessing vital shoppers and consumers looking for nutritious and healthy snacks on-the-go by designing a range of stylistic and premium point-of-purchase (POP) displays.
Designed to fit into multiple target routes including education centres, hotels, quick service restaurants and universities; the modular units sell Single Serve Portion and Loose cereal tubs. They are designed to help retailers increase sales for self consumption single serve and loose breakfast cereal at different consumer purchase points.
These modular units will house some of Kellogg’s most iconic brands including: Crunchy Nut, Fruit ‘n’ Fibre, Cornflakes, Special K and Coco Popsand can be used for both counter top and shelf opportunities within the singular tray and tub design.
“The small footprint combined with the progressive feel to the design gave us a real point of difference in the trade. These factors and the flexibility of the system resulted in extremely positive reception by our customers,” Caitlin Alsop – Category Operations Executive, Kellogg Company.