Kellogg’s goes premium across UK with CIS

Kellogg's UK modular unit

CIS Europe gave Kellogg’s an edge in accessing vital shoppers and consumers looking for nutritious and healthy snacks on-the-go by designing a range of stylistic and premium point-of-purchase (POP) displays.

Designed to fit into multiple target routes including education centres, hotels, quick service restaurants and universities; the modular units sell Single Serve Portion and Loose cereal tubs. They are designed to help retailers increase sales for self consumption single serve and loose breakfast cereal at different consumer purchase points.

These modular units will house some of Kellogg’s most iconic brands including: Crunchy Nut, Fruit ‘n’ Fibre, Cornflakes, Special K and Coco Popsand can be used for both counter top and shelf opportunities within the singular tray and tub design.

Kellogg's modular unit

 “The small footprint combined with the progressive feel to the design gave us a real point of difference in the trade. These factors and the flexibility of the system resulted in extremely positive reception by our customers,” Caitlin Alsop – Category Operations Executive, Kellogg Company.

About Creative Instore Solutions

Established in 1995, Creative Instore Solutions is a global point of purchase design and manufacturing powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award winning combination that sees them work with a blue chip client base. CIS, whose head office is in Sydney, have offices in North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre. CIS’ client base includes PepsiCo, Smiths Snack Food Co, Mars, Schweppes, Woolworths, Microsoft, Lion Nathan, Pernod Ricard, Panasonic, Vodafone, Twinings Tea, Lenovo, Garmin, and Kraft. To date, CIS has won over 70 global and Australian industry Awards, including the Premier’s NSW Export Award, Professional and Business Services category 2013.
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