Creative Instore Solutions create instant theatre with our new occasion based display for Treasury Wines. Bright bold Christmas colours and shaped as a ‘Christmas tree’, the stand houses premium wine gift boxes for sale during the pre-Christmas period.
“We’re excited by the opportunity to engage and inspire shoppers to drive full price impulse sales by evoking an emotive connection with Treasury Wines through iconic Christmas images,” said Steve Howell, Managing Director, Creative Instore Solutions.
“Sales of bottled red wine increase by 25% and sparkling wine by 120% during the Christmas trading period and in each of these segments shoppers buy more premium wine with average $/bottle increasing by 5-15%. Our goal is to create high impact display units or Treasury Wines to leverage this seasonal sales opportunity.”
The brief was to drive impulse purchasing for Christmas gifts by creating a display stand that is easy-to-assemble, attention grabbing to shoppers and premium in look and feel to support Treasury wines products. Additionally, attractive display units receive preferential
positioning and visibility towards front of store against a wall/gondola end by retailers.
We’ve responded with a highly visual design, that is cost effective and extremely quick to assemble. And, hopefully we’ve also added a touch of pre-Christmas spirit to each independent retailer.
Treasury Wines roll out this new display by Creative Instore Solutions late October.