Georgie Torrens, CIS’ marketing manager, has been featured in two recent editions of Retail World talking about key trends driving the in-store industry.
In the first article titled ‘The Connected Shop’, Georgie cites examples from the Marketing at Retail Show in Paris to illustrate how Adidas, Pull & Bear and Galeries Lafayette connect with customers in-store through omnichannel retail and cross channel marketing. The examples used exemplify great utilisation of technology and social media in-store to reach shoppers and increase sales.
And, in ‘The Silent Salesperson’, Georgie highlights how in today’s competitive marketplace where every customer counts, it is imperative to make marketing dollars pay off by using POP units (or any other in-store displays and signage’s) work independently to convert shoppers into purchasers. The article illustrates how the ‘silent salesperson’ can help sales people by filtering consumers and possibly integrate technology to streamline actual buyers as quality leads.