Want to increase sales on the shop floor? Think ‘Connected Shop’ and ‘Silent Salesperson’

Georgie Torrens, CIS’ marketing manager, has been featured in two recent editions of Retail World talking about key trends driving the in-store industry.

In the first article titled ‘The Connected Shop’, Georgie cites examples from the Marketing at Retail Show in Paris to illustrate how Adidas, Pull & Bear and Galeries Lafayette connect with customers in-store through omnichannel retail and cross channel marketing. The examples used exemplify great utilisation of technology and social media in-store to reach shoppers and increase sales.

And, in ‘The Silent Salesperson’, Georgie highlights how in today’s competitive marketplace where every customer counts, it is imperative to make marketing dollars pay off by using POP units (or any other in-store displays and signage’s) work independently to convert shoppers into purchasers. The article illustrates how the ‘silent salesperson’ can help sales people by filtering consumers and possibly integrate technology to streamline actual buyers as quality leads.

About Creative Instore Solutions

Established in 1995, Creative Instore Solutions is a global point of purchase design and manufacturing powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award winning combination that sees them work with a blue chip client base. CIS, whose head office is in Sydney, have offices in North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre. CIS’ client base includes PepsiCo, Smiths Snack Food Co, Mars, Schweppes, Woolworths, Microsoft, Lion Nathan, Pernod Ricard, Panasonic, Vodafone, Twinings Tea, Lenovo, Garmin, and Kraft. To date, CIS has won over 70 global and Australian industry Awards, including the Premier’s NSW Export Award, Professional and Business Services category 2013.
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1 Response to Want to increase sales on the shop floor? Think ‘Connected Shop’ and ‘Silent Salesperson’

  1. Hello,

    Thanks for sharing the articles. Especially “the connected shop” one-pager caught my attention. Very interesting. Started following you!

    I would also like to invite you to have a look at my blog on shopper marketing:


    Looking forward to hearing from you!




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