Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies are now branching into retail to ensure they have services available at every shopper touch point to capitalise on omni-channel marketing.
Motorola recently released its 2012 Future of Retail study which said that omni-channel shoppers are likely to spend up to 36% more and reiterated the need for retailers to build a consistent brand experience in-store, online and with mobile commerce. According to study, retailers need to give shoppers a reason to choose their brand. Motorola highlights how, by leveraging the data from smart devices shoppers already use, retailers can increase engagement with customers while in-store and primed to buy.
Motorola’s white paper titled ‘What’s driving tomorrow’s retail experience’ is definitely worth a read for more on omni-channel retail and on the changes a digital economy will have on retail.