CIS are excited to be working with world leading lighter brand, BIC® once again in designing and developing over 9,000 permanent units for roll out across convenience and route sectors in Europe. The high heel shaped stands is the first instore display system specifically designed for the Miss BIC® brand that was launched in 2012.
As mentioned in POPON.net, for the first time in 40 years the iconic lighters are displayed in pink trays, designed to engage women shoppers and exemplify the brand DNA of Miss BIC®. The units are small footprint, ready to be used on the counter and offer flexibility to retailers with the ability to use as two tiered or fold the header back to accommodate another tray.
“The lighter market is mainly a market of offer. We wanted display units that would emphasise the core objective of Miss BIC® – provide decors specially designed for women and generate the demand of female lighters to our customers. CIS captured Miss BIC®’s brand DNA by giving instant identity to the brand. They dealt with original design, modularity and the complexity of point of sale requirements efficiently and effectively,” said Jean – Romain Beral, Packaging Buyer for Europe, BIC®.