Australian manufacturing and export excellence at the NSW Trade and Investment Export Seminar

Deane Hubball with Sue McLachlan, CEO of itti bitti and Bruno Mascart, Founder and CEO Altios Australia and NSW Trade and Investment representative

Deane Hubball with Sue McLachlan, CEO of itti bitti, Bruno Mascart, Founder and CEO of Altios Australia and NSW Trade and Investment representatives

From the internet to highly detailed market research reports, there is a plethora of information available. But what are the key ingredients needed to compete successfully in offshore markets? In recognition of our Highly Commended Small to Medium Manufacturer Award at the NSW Export Awards, Deane Hubball, was invited to the NSW Trade and Investment Export Seminar as a guest speaker to share the growth and experience of CIS in competing within offshore markets.

In addition to talking about CIS’ global design and manufacturing expertise, Deane talked about how continued focus on quality of export marketing strategy, innovation, export growth, competitive advantage and commitment to international business have delivered further growth to the company.

Over 50 people attended the session with guest speakers and attendees collaborating to share their thoughts, challenges and opportunities about the industry.

Key topics discussed and debated were:

• Market analysis – asking the critical questions

• Information sources available to exporters

• Product/service evaluation and matching them to market needs

• Leveraging tradeshows and local contacts to collect market intelligence

About Creative Instore Solutions

Established in 1995, Creative Instore Solutions is a global point of purchase design and manufacturing powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award winning combination that sees them work with a blue chip client base. CIS, whose head office is in Sydney, have offices in North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre. CIS’ client base includes PepsiCo, Smiths Snack Food Co, Mars, Schweppes, Woolworths, Microsoft, Lion Nathan, Pernod Ricard, Panasonic, Vodafone, Twinings Tea, Lenovo, Garmin, and Kraft. To date, CIS has won over 70 global and Australian industry Awards, including the Premier’s NSW Export Award, Professional and Business Services category 2013.
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