POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at how the landscape of retail and the customer experience instore is changing.

Yes, technology has been a major instigator in recent shifts in retail however the key driver of most changes in store has been through dynamic design, particularly in Point-of-purchase (POP) display units. POP is no longer a platform solely used to play commercials and advertisements. It has been transformed into a digital playground, incorporating interactive touch screens that take customers on a personalised journey. More technical products executed through effective design are engaging customers while simultaneously demonstrating product benefits.

As noted by Hubball, “Technology will always be the means to the end – which in the case of retail will always be the customer experience and sale.”

About Creative Instore Solutions

Established in 1995, Creative Instore Solutions is a global point of purchase design and manufacturing powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award winning combination that sees them work with a blue chip client base. CIS, whose head office is in Sydney, have offices in North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre. CIS’ client base includes PepsiCo, Smiths Snack Food Co, Mars, Schweppes, Woolworths, Microsoft, Lion Nathan, Pernod Ricard, Panasonic, Vodafone, Twinings Tea, Lenovo, Garmin, and Kraft. To date, CIS has won over 70 global and Australian industry Awards, including the Premier’s NSW Export Award, Professional and Business Services category 2013.
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