Treasury Wine Estates (TWE) and Creative Instore Solutions (CIS) unite to win Gold in the Permanent Liquor Retailers Category at the annual POPAI ANZ Marketing at Retail Awards 2014. The annual awards which recognise the most innovative and effective marketing retail displays designed to lift sales and engage shoppers, culminated in a gala awards dinner held at the Sydney Hilton Hotel on 1st October. CIS took home two of the three permanent Liquor category awards on offer, overall winning five gold, two silver and two bronze “Indians”.
The TWE barrel display was created as part of the comprehensive “Discover the taste of Australia” program, a program centered around visibility and education to help give consumers the confidence to expand their repertoire and explore new regional wine products. Setting out to create a regional destination in store that communicates quality and credibility of the TWE brand portfolio. Directly intended to increase shopper spend and drive retailer profits, the Treasury Wines Estates (TWE) iconic barrel, leverages the power of their regional portfolio to drive instore visibility and increase consumer interaction. Brands include Pepperjack, Saltram, Devil’s Lair, Seppelt, Wynns, Coldstream Hills and many more..
“The awards results showcase the continued industry thought leadership and customer insight we strive to demonstate” stated Deane Hubball, Group CEO, Creative Instore Solutions. “The TWE barrel island, which is 360 degree shopable, allowed the retailers the flexibility to own the promotion based on relevance to their shopper demographic and was clearly a winner in the eyes of the judging peers”
“As our bespoke activation supplier, Creative Instore Solutions continues to collaborate with us on our premium displays. With award winning results we could not be happier” said Fiona Spinks, Brand Manager Regional Brands at TWE.