Asahi Activation Allure

CIS_POP_Asahi_02_screen

Creative Instore Solutions (CIS) developed and manufactured a point of purchase display sure to catch the consumer on their path to purchase for Asahi Premium Beverages. The universal floor trolley has the optimum footprint to take the average sized alcohol beverage carton while being slimline and adaptable in its shelving configuration to enable multiple planogram designs.

The powder coated steel chassis is the perfect framework for the Asahi brands imaging allowing seamless changeability for Asahi, Cruiser, Somersby and Woodstock branding. The flexibility of the display makes it perfectly suited in a drive-thru, in-store or on premise environment either individually, back to back or side by side to form a row for maximum brand presence.

“By creating a free standing mobile floor stand display unit (FSDU) with the ability to rebadge for different brands across the Asahi portfolio CIS have ensured critical value add for our customer through their activation cycle” said Deane Hubball, Group CEO, Creative Instore Solutions.

“Quite simply our independents and sales reps love the stand” concurred Matt Arnott, Trade Marketing Manager – Independents, Asahi Premium Beverages.

The first run of the unit has been rolled out across 250 independent stores nationally.

About Creative Instore Solutions

Established in 1995, Creative Instore Solutions is a global point of purchase design and manufacturing powerhouse that blends creativity with structural engineering to conceive sustainable designs which drive incremental sales. It’s an award winning combination that sees them work with a blue chip client base. CIS, whose head office is in Sydney, have offices in North America and Europe, managing a global network of design and logistics with manufacturing out of their China industrial centre. CIS’ client base includes PepsiCo, Smiths Snack Food Co, Mars, Schweppes, Woolworths, Microsoft, Lion Nathan, Pernod Ricard, Panasonic, Vodafone, Twinings Tea, Lenovo, Garmin, and Kraft. To date, CIS has won over 70 global and Australian industry Awards, including the Premier’s NSW Export Award, Professional and Business Services category 2013.
This entry was posted in Company. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s