Category Archives: Instore sales

Celebrating Fine Wine Partners gifting in-store

Fine Wine Partners (FWP) enlisted Creative Instore Solutions (CIS) to raise the bar on the wine gifting category in store taking the guess work out of “what wine to pick” for the consumer. Leveraging their range of domestic and international brands, … Continue reading

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Capturing the time-poor consumer

At Creative Instore Solutions (CIS), designing and developing in store activation units for brands has always been all about the customer path to purchase experience. This is especially critical in the impulse driven petrol and convenience (P&C) channel in which … Continue reading

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Building an in-store consumer experience

Deane Hubball, CIS Group CEO again contributes to Retail World, issue published 9th October 2013.  Deane shares tips on how in today’s volatile economic retail environment,  brands and retailers can create customer connections, ‘it’s about providing an experience for the consumer that builds … Continue reading

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POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

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CIS – ‘Top of the POP’s’

Here’s our iconic Miss BIC® lighter featured in UK based Retail Focus magazine’s ‘Top of the POP’s’ column this month. The small foot print modular, ready- to-be-used on the counter units have been rolled out across convenience and route sectors … Continue reading

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Shopping channels – the new digital pathways

Georgie Torrens highlighted late last year, tech savvy consumers are shaping a new, more digital shopping experience – both online and in-store. As the article in Marketing magazine predicted, global phone manufactures have started committing to technologies such as near … Continue reading

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Omni-channel brings POP to the forefront

Global CEO Deane Hubball was in the UK recently and according to him, the big topic of discussion is the evolution of omni-channel marketing. Whilst many companies now have an instore and online presence, most of them are also working … Continue reading

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