Category Archives: Trends

POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

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Omni-channel brings POP to the forefront

Global CEO Deane Hubball was in the UK recently and according to him, the big topic of discussion is the evolution of omni-channel marketing. Whilst many companies now have an instore and online presence, most of them are also working … Continue reading

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Australian retail optimism bouncing back

After what has been a hard year for most retailers, it good to see some positive outlook for the Australian retail industry. According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions more than half of … Continue reading

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In-Store

As retailers are immersed in the Christmas period, the relevancy of in-store marketing strategies becomes even more pertinent. Combined with the tools of online shopping, these changes in retail are forcing marketers to adapt their strategies. Deane Hubball notes in … Continue reading

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Highlights of the World Retail Congress

Highlighted at the World Retail Congress recently was the transformation of the physical store, now a stage with retailers as the audience. ¬†When reading the report of the Congress produced by the Australian Centre for Retail Studies at Monash University, … Continue reading

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Targeting the cost-conscious, empowered, digital-savvy customer in store

Targeting the cost-conscious, empowered, digital-savvy customer in store There is a new age of shoppers who are empowered with information at their fingertips. These shoppers are using technology to their advantage in preparation for a store visit and through the … Continue reading

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Mobile and technology powerhouses foray into retail to capitalise on omni-channel marketing

Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies … Continue reading

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