Fetch a new breed of IPTV

CIS_POP_FetchTV_D3S8005_edited_screenCreative Instore Solutions (CIS) recently collaborated with client Fetch TV to produce an in store point of purchase display showcasing the Fetch TV IPTVentertainment service. The Australian founded Fetch TV has been available from selected Internet Service Provider partners for several years, and is now moving into the consumer retail market. A display unit was required for installation in 180 Harvey Norman stores nationally to both display the entertainment service and to hold box stock on the sales floor.

The display unit includes a 32” TV monitor and a Fetch TV box connected to a concealed wireless bridge providing broadband connectivity. The components are all mounted on a durable mild steel frame plinth and back panel complete with satin black powder-coated finish. Wheels on the base of the unit provide for easy relocation in store. An iPad mini mounted into the demonstration shelf, and a remote control on a retractable cable to prevent theft, allow consumers to experience the full range of features offered by the Fetch TV service.

Creative Instore Solutions produced a visually impactful unit which cuts through the clutter in the electrical appliances sales area of retail stores to successfully deliver brand prominence with the use of a raised and illuminated Fetch TV logo. The premium display draws consumer attention and provides a clean, modern aesthetic feel complementing the Fetch TV product and brand.

The Fetch TV entertainment service is delivered to the TV over an unmetered broadband connection to a set top box containing a 1 terabyte personal video recorder for recording TV. The Fetch TV box will initially be available exclusively in selected Harvey Norman, Domayne and Joyce Mayne stores, where it will be sold predominantly as a PVR with an option for customers to subscribe to add more content.

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Happy Holidays from the Creative Instore Solutions team

2014 EOY LunchThe staff at Creative Instore Solutions are taking a well-earned break to come back rested and ready to get stuck into the new calendar year. Many of the offices globally will be closed over the holiday period giving the team time to recharge.

The last twelve months have again provided many highlights for the CIS team. In February we premiered our newly designed website (www.creativeinstore.com) that reflects the company philosophy of “Ideation to Creation” whilst providing a more holistic end user experience. The site launch is part of the ongoing strategic global expansion for CIS providing an interface for showcasing their award winning designs and business model.

The new site created a destination platform for CIS’ clients, partners and industry alike with focus on our bespoke creations of brand extension, innovation and technology. It is a culmination of our unique approach to design, manufacturing and thought leadership across all business disciplines that continued throughout 2014.

A year on from the BRW Mid Market Awards, CIS’ Chief Operating Officer Georgie Torrens took time to reflect on “How Australia’s best mid-market businesses think and act globally” in a roundtable with other 2013 award finalists. To revisit the roundtable Click here

Additionally, Creative Instore Solutions triumphed at the ANZ POPAI Marketing at Retail 2014 awards, being awarded five Gold statues across the permanent categories of Liquor, Grocery Food, Digital, Convenience/ Route. CIS were thrilled to continue the tradition of POPAI success at the held on 1st October. With an outstanding nine (9) POPAI “Indians” awarded across seven categories, CIS continue to be recognised as a leader in design and manufacture of iconic displays and activations by their peers. We look forward to progressing to the international POPAI awards on the back of this outstanding achievement.

Of course this would not be possible without the hard work, dedication and support over the last year of the entire CIS team globally. The relationships between our clients, the CIS team, suppliers and all stakeholders allows CIS to continue to drive innovative solutions and technology for bespoke in-store activations. We are looking forward to continuing as leaders of innovative brand growth solutions in 2015.

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Does your brand command a stage?

Doritos Mexican Fiesta

Doritos Mexican Fiesta

There is no denying that the face of the Australian retail market is changing. Brands and retailers are facing the need to evolve their marketing strategies in a bid to capture their share of the consumer dollar. Whilst recently there have been positive signs in consumer confidence with the NAB Online Retail Sales Index, July 2014, highlighting that Australia’s retail spending is continuing to increase and is now valued at around $15.6 billion for the year to July 2014, there are still many challenges ahead.

Despite a recent pick up in the bricks and mortar retail sector, online retail growth is still outpacing the traditional retail environment, so as a point of purchase design and manufacturing agency my thoughts go to how our business can help our clients make appropriate inroads and take advantage of the current uplift in consumer retail confidence.

Again, the Australian Bureau of Statistics (ABS) also suggests that Australian retail sales are on the rise, lifting 5.8% in July 2014, but these growth figures are not indicative across all aspects of retailing and so brands need to be smart and calculated in their approach to displays. At Creative Instore Solutions, we pride ourselves of designing and delivering truly iconic point of sale displays and in-store activations for our customers to ensure their brands stand out in what can often be a cluttered environment. Yet, a true element to a displays success is one which can take pride of place in a grocery fresh food aisle or is equally at home within the liquor retailer giving our client maximum return on investment.

Across the retail landscape, especially in certain sectors, there can be stringent ‘clean store’ policies that have the potential to restrict the design and potential placement of a brands point of purchase display. Whilst it is true that these longer-term show-stopping displays are bucking the current retail in store trend, the ROI for both brand and retailer can be well worth the investment.

If the consumer heads to a traditional bricks and mortar retail store capturing their attention should be a key driver. Consider the online features shoppers are greeted with. Often there is a mechanism for suggesting recipes or meals based on their basket, ultimately adding to the cart size by the time the transaction has been completed. Truly successful point of purchase activations can achieve the same result suggesting meal solutions, recipe ideas in an off premise location that entices the consumer dollar. More than just brand uplift, many displays which positively impact the average weight of the consumer purchase (AWP) do so because this link brands to fresh food, beverages or liquor.

The key for a display is finding ways to engage the shopper, much like an internet pop up window, having high brand visibility and ensuring ease of shopability. Incorporating features such as display mobility and planogram flexibility can also capture long-term ROI with capability for occasion based promotions or seasonal produce updates. Many successful activations started as a trial to highlight these key attributes to a retailer in a concerted effort to capture and keep a permanent footprint.

Whilst all the latest retail research is indicating year-on-year growth in retail sales there is still uncertainty if the drive in consumer confidence will be long term. So if consumers are engaging in a traditional shopping experience perhaps it is time to follow the lead of those brands and agencies forging the way and engaging them in some drama, an in store theatre if you will, staging your brand as a hero in a display with long-term viability.

First published in Retail World 29th October 2014

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Tasting Gold at POPAI with Treasury Wine Estates

Discover the taste of Australia
Treasury Wine Estates (TWE) and Creative Instore Solutions (CIS) unite to win Gold in the Permanent Liquor Retailers Category at the annual POPAI ANZ Marketing at Retail Awards 2014. The annual awards which recognise the most innovative and effective marketing retail displays designed to lift sales and engage shoppers, culminated in a gala awards dinner held at the Sydney Hilton Hotel on 1st October. CIS took home two of the three permanent Liquor category awards on offer, overall winning five gold, two silver and two bronze “Indians”.

The TWE barrel display was created as part of the comprehensive “Discover the taste of Australia” program, a program centered around visibility and education to help give consumers the confidence to expand their repertoire and explore new regional wine products. Setting out to create a regional destination in store that communicates quality and credibility of the TWE brand portfolio. Directly intended to increase shopper spend and drive retailer profits, the Treasury Wines Estates (TWE) iconic barrel, leverages the power of their regional portfolio to drive instore visibility and increase consumer interaction. Brands include Pepperjack, Saltram, Devil’s Lair, Seppelt, Wynns, Coldstream Hills and many more..

“The awards results showcase the continued industry thought leadership and customer insight we strive to demonstate” stated Deane Hubball, Group CEO, Creative Instore Solutions. “The TWE barrel island, which is 360 degree shopable, allowed the retailers the flexibility to own the promotion based on relevance to their shopper demographic and was clearly a winner in the eyes of the judging peers”

“As our bespoke activation supplier, Creative Instore Solutions continues to collaborate with us on our premium displays. With award winning results we could not be happier” said Fiona Spinks, Brand Manager Regional Brands at TWE.

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CIS proven industry leaders in iconic activations

POPAI LinkedIn
Creative Instore Solutions (CIS) triumphed at the POPAI Marketing at Retail 2014 awards, being awarded five Gold statues across the permanent categories of Liquor, Grocery Food, Digital, Convenience/ Route.

CIS were thrilled to continue the tradition of POPAI Award success at the 2014 Australian/New Zealand POPAI Awards, held on 1st October. With an outstanding nine (9) POPAI “Indians” awarded across seven categories, CIS continue to be recognised as a leader in design and manufacture of iconic displays and activations by their peers.

The annual awards which recognise the most innovative and effective marketing at retail displays that lift sales and engage shoppers culminated in a gala awards dinner held at the Sydney Hilton Hotel. Winning five gold, two silver and two bronze awards showcased the continued industry thought leadership by CIS.

“As leaders in innovative brand growth solutions, Creative Instore Solutions continue to change the game; creating iconic units that break through the in store visual noise for our clients. Industry acknowledgement obviously makes the whole team exceptionally proud of the exceptional concepts and activations that have put into the marketplace over the last 12 months” said Deane Hubball, Group CEO Creative Instore Solutions

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Four weeks out….Running For Charity


With just under four weeks to go now until the Blackmores Sydney Running Festival 2014 at Creative Instore Solutions (CIS) our participating individuals are well on their way to achieving their individual challenges. The entire event will be a wonderful team building opportunity, which allows each CIS individual to choose a personalised distance to take part or simply be part of the cheer squad. Regardless, it continues to be one team working together to support our charity of choice, World Vision Australia.

For the CIS team, all entered participants will be undertaking personal distance firsts through the festival which comprises four courses ranging from 4km to a full 42 km marathon. The event which takes place on Sunday 21st September starts at Bradfield Park, Milson’s Point and travels over the main deck of the Sydney Harbour Bridge with most of the courses finishing at the Sydney Opera House.

We are aiming as a team to raise $1000 for World Vision Australia and are a way off our aim, so CIS would love your support to help us reach out total. To visit our fundraising page please visit http://bsrf2014.gofundraise.com.au/page/CreativeInstoreSolutions

Thank you for your support and helping to make a difference and we look forward to sharing our results.

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Driving Innovation through focus and POP!

Mars Undershelf CarriageAt Creative Instore Solutions (CIS), creating bespoke designs that are applicable across a variety of retail environments and geographies is part of our core philosophy. Companies that consider activations that don’t limit the roll out to a single marketplace or label with the capability of delivering customisable messages, products or locations will undoubtedly deliver better overall brand results, especially in current retail markets.

The Deloitte Global Powers of Retailing 2014: Retail Beyond begins published in January 2014 highlights “ The trading environment has remained a highly challenging one, with official measurers of retail sales showing no improvement at all over several months of the year, leaving the annual rate of growth in retail sales running below longer term averages”. This is a challenge that leaves even the most established brands looking for new and innovative ways to capture the consumer’s attention.

According to the latest MAT, the total chocolate category in the impulse channel grew by 2.3%, outpacing the grocery channel, which showed a growth rate of only 0.8% (Nielsen Convenience scan MAT 28th April 2014). This has seen the highly competitive chocolate category launching a barrage of changes into the mix looking for the key differentiator for the savvy consumer. Such strategies have included flavour variations/ additions, packaging changes and new sizes in an attempt to gain the wallet share of the market. Beyond these strategies, Mars Chocolate Australia worked with CIS address product placement in store, in an outside of the box solution, to capture the consumer attention in the critical.

Customers are becoming increasingly savvy with wider choice, quality and greater value being three of the top four competition findings from Deloittes generally in retail. Capturing that consumer impulse purchase in a grocery environment, like Coles Express, are an even greater challenge with accessibility, form and function as key indicators of success.

Personally, I agree with the Deloitte report assessment that “It has become clear that the retail industry in Australia and for that matter globally is in a period of unprecedented disruption and change”. Recognising this, CIS work with our customers, developing long term relationships, to capitalise on these market conditions in the best way possible for both retailer and brand advancement.

A recent discussion with Nick Clare, Trade Marketing Manager at Mars Chocolates Australia following a day in the field the client, reiterated this approach. “Creative Instore Solutions continue to develop a collaborative relationship by pushing the creative envelope on each design brief we provide. The most recent collaboration, a multi-purpose unit for bar merchandising in and out of the fridge, which has the flexibility of being affixed in 3 different applications across P&C and grocery channels, to highlight our signature Mars brand is a perfect example of collaborative display innovation”.

As a point of purchase and display supplier, innovation with focus and purpose is critical to brand and retailer success and client collaboration towards this is what we at Creative Instore Solutions actively pursue. Yet innovation for innovation sake will not drive success. Not all brand extension requires the latest digital technology, successful displays can be simply about using previously under-utilised space which is exactly the case in the Mars multipurpose unit. Natural display extension and seamless integration into an existing space, coupled with bold brand graphics can just as simply create the “POP” and brand wow factor that we in the point of purchase industry strive to achieve, ultimately achieving the desired sales uplift for our clients. Now that is innovation!

First published in Retail World Australia 18th July 2014

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