Tag Archives: future of retail

POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

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Shopping channels – the new digital pathways

Georgie Torrens highlighted late last year, tech savvy consumers are shaping a new, more digital shopping experience – both online and in-store. As the article in Marketing magazine predicted, global phone manufactures have started committing to technologies such as near … Continue reading

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Omni-channel brings POP to the forefront

Global CEO Deane Hubball was in the UK recently and according to him, the big topic of discussion is the evolution of omni-channel marketing. Whilst many companies now have an instore and online presence, most of them are also working … Continue reading

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In-Store

As retailers are immersed in the Christmas period, the relevancy of in-store marketing strategies becomes even more pertinent. Combined with the tools of online shopping, these changes in retail are forcing marketers to adapt their strategies. Deane Hubball notes in … Continue reading

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Highlights of the World Retail Congress

Highlighted at the World Retail Congress recently was the transformation of the physical store, now a stage with retailers as the audience.  When reading the report of the Congress produced by the Australian Centre for Retail Studies at Monash University, … Continue reading

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Mobile and technology powerhouses foray into retail to capitalise on omni-channel marketing

Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies … Continue reading

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