Tag Archives: Instore sales

POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

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CIS – ‘Top of the POP’s’

Here’s our iconic Miss BIC® lighter featured in UK based Retail Focus magazine’s ‘Top of the POP’s’ column this month. The small foot print modular, ready- to-be-used on the counter units have been rolled out across convenience and route sectors … Continue reading

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CIS Creates High Heels to Showcase New Miss BIC® Lighters Instore across Europe

CIS are excited to be working with world leading lighter brand, BIC® once again in designing and developing over 9,000 permanent units for roll out across convenience and route sectors in Europe. The high heel shaped stands is the first … Continue reading

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Shopping channels – the new digital pathways

Georgie Torrens highlighted late last year, tech savvy consumers are shaping a new, more digital shopping experience – both online and in-store. As the article in Marketing magazine predicted, global phone manufactures have started committing to technologies such as near … Continue reading

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Omni-channel brings POP to the forefront

Global CEO Deane Hubball was in the UK recently and according to him, the big topic of discussion is the evolution of omni-channel marketing. Whilst many companies now have an instore and online presence, most of them are also working … Continue reading

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Australian retail optimism bouncing back

After what has been a hard year for most retailers, it good to see some positive outlook for the Australian retail industry. According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions more than half of … Continue reading

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In-Store

As retailers are immersed in the Christmas period, the relevancy of in-store marketing strategies becomes even more pertinent. Combined with the tools of online shopping, these changes in retail are forcing marketers to adapt their strategies. Deane Hubball notes in … Continue reading

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