Tag Archives: near field communication

Shopping channels – the new digital pathways

Georgie Torrens highlighted late last year, tech savvy consumers are shaping a new, more digital shopping experience – both online and in-store. As the article in Marketing magazine predicted, global phone manufactures have started committing to technologies such as near … Continue reading

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Brands Get Smart With POP

The shopping experience is changing and with it retail and marketing plans. Today, techno-savvy shoppers are researching products prior to entering stores, walking in with clear expectations. This has created new challenges for brands, but also great opportunities to convince … Continue reading

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