Tag Archives: omni-channel marketing

Omni-channel brings POP to the forefront

Global CEO Deane Hubball was in the UK recently and according to him, the big topic of discussion is the evolution of omni-channel marketing. Whilst many companies now have an instore and online presence, most of them are also working … Continue reading

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Highlights of the World Retail Congress

Highlighted at the World Retail Congress recently was the transformation of the physical store, now a stage with retailers as the audience. ¬†When reading the report of the Congress produced by the Australian Centre for Retail Studies at Monash University, … Continue reading

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Mobile and technology powerhouses foray into retail to capitalise on omni-channel marketing

Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies … Continue reading

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