Tag Archives: point of purchase

Australian retail optimism bouncing back

After what has been a hard year for most retailers, it good to see some positive outlook for the Australian retail industry. According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions more than half of … Continue reading

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Highlights of the World Retail Congress

Highlighted at the World Retail Congress recently was the transformation of the physical store, now a stage with retailers as the audience.  When reading the report of the Congress produced by the Australian Centre for Retail Studies at Monash University, … Continue reading

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Brands Get Smart With POP

The shopping experience is changing and with it retail and marketing plans. Today, techno-savvy shoppers are researching products prior to entering stores, walking in with clear expectations. This has created new challenges for brands, but also great opportunities to convince … Continue reading

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Vodafone’s ‘next generation’ sim card display units: CIS combines two functionalities into one

CIS are excited to be chosen by Vodafone to design and develop their ‘next generation’ sim card display units. As recognised recently by marketing magazine B&T, the units are currently being rolled out across supermarkets (Woolworths and Coles Express), newsagencies and … Continue reading

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Targeting the cost-conscious, empowered, digital-savvy customer in store

Targeting the cost-conscious, empowered, digital-savvy customer in store There is a new age of shoppers who are empowered with information at their fingertips. These shoppers are using technology to their advantage in preparation for a store visit and through the … Continue reading

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Looking for an Innovative Solution to In-store Wine Sampling?

Rosemount Estate Wines recently chose Creative Instore Solutions as their preferred supplier to produce premium product tasting tables for their Diamond Label Wines range. In a recent article, Point of Purchase Online Network describes the unit as reflecting both a … Continue reading

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Mobile and technology powerhouses foray into retail to capitalise on omni-channel marketing

Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies … Continue reading

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