Tag Archives: POP

Capturing the time-poor consumer

At Creative Instore Solutions (CIS), designing and developing in store activation units for brands has always been all about the customer path to purchase experience. This is especially critical in the impulse driven petrol and convenience (P&C) channel in which … Continue reading

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POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

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CIS – ‘Top of the POP’s’

Here’s our iconic Miss BIC® lighter featured in UK based Retail Focus magazine’s ‘Top of the POP’s’ column this month. The small foot print modular, ready- to-be-used on the counter units have been rolled out across convenience and route sectors … Continue reading

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Australian retail optimism bouncing back

After what has been a hard year for most retailers, it good to see some positive outlook for the Australian retail industry. According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions more than half of … Continue reading

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As retailers are immersed in the Christmas period, the relevancy of in-store marketing strategies becomes even more pertinent. Combined with the tools of online shopping, these changes in retail are forcing marketers to adapt their strategies. Deane Hubball notes in … Continue reading

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Want to increase sales on the shop floor? Think ‘Connected Shop’ and ‘Silent Salesperson’

Georgie Torrens, CIS’ marketing manager, has been featured in two recent editions of Retail World talking about key trends driving the in-store industry. In the first article titled ‘The Connected Shop’, Georgie cites examples from the Marketing at Retail Show … Continue reading

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