Tag Archives: retail

POP goes personal in the retail revolution

Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at … Continue reading

Posted in Design, Instore sales, Trends | Tagged , , , , , , , | Leave a comment

In-Store

As retailers are immersed in the Christmas period, the relevancy of in-store marketing strategies becomes even more pertinent. Combined with the tools of online shopping, these changes in retail are forcing marketers to adapt their strategies. Deane Hubball notes in … Continue reading

Posted in Instore sales, Trends | Tagged , , , , , , , , , | Leave a comment

Highlights of the World Retail Congress

Highlighted at the World Retail Congress recently was the transformation of the physical store, now a stage with retailers as the audience. ¬†When reading the report of the Congress produced by the Australian Centre for Retail Studies at Monash University, … Continue reading

Posted in Instore sales, Trends | Tagged , , , , | Leave a comment

Brands Get Smart With POP

The shopping experience is changing and with it retail and marketing plans. Today, techno-savvy shoppers are researching products prior to entering stores, walking in with clear expectations. This has created new challenges for brands, but also great opportunities to convince … Continue reading

Posted in Instore sales | Tagged , , , , | Leave a comment