Tag Archives: Selling

Targeting the cost-conscious, empowered, digital-savvy customer in store

Targeting the cost-conscious, empowered, digital-savvy customer in store There is a new age of shoppers who are empowered with information at their fingertips. These shoppers are using technology to their advantage in preparation for a store visit and through the … Continue reading

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Want to increase sales on the shop floor? Think ‘Connected Shop’ and ‘Silent Salesperson’

Georgie Torrens, CIS’ marketing manager, has been featured in two recent editions of Retail World talking about key trends driving the in-store industry. In the first article titled ‘The Connected Shop’, Georgie cites examples from the Marketing at Retail Show … Continue reading

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Attitudes can make or break an organisation

The US economy is moving through challenging times and on average disposable income has reduced, but consumers are still spending $600 to $700 on an ipad.  On my recent travels through the US, Europe, UK and Asia I met with … Continue reading

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