Tag Archives: shopper marketing

Australian retail optimism bouncing back

After what has been a hard year for most retailers, it good to see some positive outlook for the Australian retail industry. According to findings from The Nielsen Global Survey of Consumer Confidence and Spending Intentions more than half of … Continue reading

Posted in Instore sales, Trends, Uncategorized | Tagged , , , , , | Leave a comment

Mobile and technology powerhouses foray into retail to capitalise on omni-channel marketing

Omni-channel marketing is the industry buzzword right now. It was heavily talked about at the Marketing at Retail Show in Paris earlier this year and at the In-store Conference in UK last month. And unsurprisingly, global mobile and technology companies … Continue reading

Posted in Company, Instore sales, Trends, UK | Tagged , , , , , , , , , | Leave a comment

Want to increase sales on the shop floor? Think ‘Connected Shop’ and ‘Silent Salesperson’

Georgie Torrens, CIS’ marketing manager, has been featured in two recent editions of Retail World talking about key trends driving the in-store industry. In the first article titled ‘The Connected Shop’, Georgie cites examples from the Marketing at Retail Show … Continue reading

Posted in Company, Instore sales, Trends | Tagged , , , , , , , , , | 1 Comment

Occasion based and trip type shopping – the next wave of POP

I recently attended a presentation by POPAI and Shopability on Approaches to Shopper Marketing and would like to share what stood out to me with you. The two topics which resonated with me during the presentation explored occasion based marketing … Continue reading

Posted in Company, Design, Instore sales, Trends, UK | Tagged , , , , , , , | 1 Comment