Tag Archives: trip type marketing

Targeting the cost-conscious, empowered, digital-savvy customer in store

Targeting the cost-conscious, empowered, digital-savvy customer in store There is a new age of shoppers who are empowered with information at their fingertips. These shoppers are using technology to their advantage in preparation for a store visit and through the … Continue reading

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Occasion based and trip type shopping – the next wave of POP

I recently attended a presentation by POPAI and Shopability on Approaches to Shopper Marketing and would like to share what stood out to me with you. The two topics which resonated with me during the presentation explored occasion based marketing … Continue reading

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