Creating a personalised experience has never been as prominent as it is in retail today, with digital strategies dominating the way brands engage with customers and build loyalty. In Retail World this month, Deane Hubball takes a closer look at how the landscape of retail and the customer experience instore is changing.
Yes, technology has been a major instigator in recent shifts in retail however the key driver of most changes in store has been through dynamic design, particularly in Point-of-purchase (POP) display units. POP is no longer a platform solely used to play commercials and advertisements. It has been transformed into a digital playground, incorporating interactive touch screens that take customers on a personalised journey. More technical products executed through effective design are engaging customers while simultaneously demonstrating product benefits.
As noted by Hubball, “Technology will always be the means to the end – which in the case of retail will always be the customer experience and sale.”
Creative Instore Solutions 